The Who Cares Trust
Celebrities come on board for re-launched Who Cares? magazine
What do Lindsay Lohan, TV presenter Jeff Leach, Skins actor Hannah Murray and children’s minister Kevin Brennan have in common? The answer is that they’re among the high-profile names appearing in the new-look Who Cares? magazine for teenagers in care.
The UK’s only magazine for teenagers in care – which has been going for 15 years - has had a makeover to bring it bang up to date. Now in a handy school-bag size, the magazine is brighter, livelier and the new design is more appealing to the target audience of young people aged 13 and over living in residential or foster care.
The magazine has introduced regular new features such as ‘High Horse and Donkey’ where readers can express their views on the care system – both good and bad! There are celebrity interviews as well as informative articles on relevant issues such as safety online, advocacy, children’s rights and independent visitors.
Most importantly there is more room for input from readers, as feedback from readers has shown how much they enjoy reading letters and poems from other youngsters in care and interviews with them about their experiences.
Natasha Finlayson, Chief Executive of The Who Cares? Trust, explains the decision behind the new look magazine. ‘Who Cares? magazine has been read and enjoyed by thousands of young people over the years who have told us how important it was to them as a source of support and advice. But we felt the time had come to give the magazine a facelift to ensure it remained topical and engaging for its audience. By making the magazine more mainstream in appearance, while retaining its care-centred content, we are acknowledging that teenagers in care are first and foremost teenagers, who share the interests, passions and concerns of other young people their age. But they also want help to navigate the emotional and logistical complexities that living in care can bring, and the new content will do just that.’
Local authorities pay for a subscription to the magazine and then distribute it to the young people in their care. It currently reaches 25,000 young people in care across the UK. Any local authority wishing to subscribe should contact Emma Wood at The Who Cares? Trust on 0207 017 2787 or at emma.wood@thewhocarestrust.org.uk.
For more information about The Who Cares? Trust please visit www.whocarestrust.org.uk
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On 6th Apr 2010 at 09:10 PM Tracey Baldwin said...
Social services have got to much power, in the wrong hands, this power can be used to falsely accuse innocent parents of neglect. This is something I have recently witnessed for myself. Two very good friends of mine are fighting for the return of their 3 children. they were removed after 4yr old sustained injuries to his face after a fall, despite the fact I had been present when the accident accured. CPS did not believe this had been an accident and the children have been removed. In a judicial court of law I would of been entered as a witness, I am totally stunned that this can happen. To watch what this has done to my friends and the affect it is having on the children, truely breaks my heart. How can anyone justify this?